Tuesday 10 November 2009

Campaign to ban Airbrushing in magazines launched

Doctors have asked magazines to label images that have been airbrushed to make people look good in the magazines. This happens a lot and makes people worry about how they look. The magazines can make people looks thinner or give them better looking skin or whiter teeth. Instead of labelling the pictures some politicians want it banned all together. At the moment it’s still allowed but the people who monitor the adverts say that if they can get proof that this happens that will all change.

A group of experts have put together a report which they are hoping will convince the people who monitor adverts to ban or label the photos in the future.

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Above is a Photo taken from gw-photography.co.uk which shows what airbrushing can do. For example the spots have been removed. The research that has been submitted to the ASA (Advertising Standards Agency) has been written up by Dr Helga Dittmar from the University of Sussex and Dr Emma Halliwell from the University of the West of England. It’s been backed by forty-two other people. The Paper has been organized by the Liberal Democrats as part of a campaign against the use of airbrushed or retouched images in advertisements. The results of this will probably be on here when they are announced. For now we will have to wait.

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